I’m Oleksandr, a lead product designer. Twelve years in B2B: logistics, legal, government. I lead ten designers and still design the hardest parts myself. Poznań, remote.
Recent work
01 · Logistics · Northern EuropeThe file that doesn’t fit.
Every new client of a route-planning platform arrives with an Excel file that matches nothing, and deals died at that step. I rebuilt the import three times. Now AI reads the file as it is, and onboarding takes minutes of review.
02 · Government · Middle EastDesigning for a culture we don’t live in.
An employee app for a ministry in MENA, covering attendance, training and notices. We designed it Arabic-first, around a working week, a dress code and a summer heat that none of us lived with.
03 · Legal tech · Southern EuropeA verdict before the lawyer.
A founder uploads a logo and a name and learns whether the mark can be registered, and what stands in the way, before paying a lawyer. Built in four months as a proof of concept the IP office paid for.
Lumo
LUMIO
LumoYour mark
lemon
yellow
round
leaf
dark green
flat
2 shapes
curved cut
bottom tip
leaf top-left
no text
vertical axis
Lumo
Lumo
LUMIORegistered · class 32
lemon
yellow
oval
leaf
light green
flat
2 shapes
round hole
diagonal tips
leaf top-left
no text
diagonal axis
LUMIO
LUMIO
Image similarity · 9 of 12 agree123456789012345678901234567890123456789%
AgreesCloseDiffers
Earlier work
TeeVid · 2020–2021
Virtual events platform
TeeVid needed a product that would sell and bring in the next round. COVID gave us a daily test: Cambridge taught on the platform, and we rebuilt it on that feedback. A simpler studio for presenters, panels for moderators and producers, live tools for the audience.
€38Msale of the product to a US startup
Hitachibought the core video technology
3 platformsiOS, Android and desktop, shipped together
Legal departments of Fortune 100 · 2021–2023
Legal accounting platform
Twenty years of legacy, and legal departments that run their matters, outside counsel spend and invoices on it. I led the design system: moved the team from Sketch to Figma, redesigned the core components and wrote the documentation developers built from. I also designed the flows customers had waited years for, tested them with users, and added data visualisation. Accessibility audits came with fines attached, so we documented what usually gets skipped, down to the tab order of a screen.
Fortune 100legal departments run on it
WCAG AApassed under external audits
8 teamsbuild from the design system
4designers I led
Optimize · 2023
Cost optimisation platform
The product owner came with deep finance expertise and no product. I ran fast research on the core flows, tested them with users and designed the web and mobile apps. The product shows where a team, project or client eats into EBITDA.
AI forecastof spend and EBITDA
MVPshipped on web and mobile
Fundedafter the MVP
How I work with AI
The loop I run on client work. I use every tool on this map myself.
Client calltranscribed automatically
Existing productHTML screens, real tokens
GitHubcomponents, layout rules
Icons & fontsLucide · Phosphor
Claudecontext · skills · memory
Claude Codeprototype in one HTML file
Figmavariables · components
Reviewclick-through, no guide
Images & videoNano Banana · Veo
Shipa prototype people click
pulled onceevery iteration of the loop
Background
Twelve years. Promo games first, then products, now a design team and presales.
2014
2014 – 2017512.digitalUX/UI, game design, marketing
2018 – 2020PinpoolsUX/UI product designer
2020 – 2021TeeVidUX/UI product designer
2021 – 2023EPAM SystemsSenior designer · design system lead
